Introduction
Byron Burger, a renowned player in the casual dining industry known for its disruptive and indulgent experience, recognizes the need to constantly evolve in a dynamic market. To uphold their motto of being “bigger, better, bolder,” the brand sought a technology partner that shared their ethos and could deliver tangible benefits to both customers and operational efficiency. This is where Sticky entered the picture.
Objective
Byron Burger aimed to create a seamless dining experience that effortlessly blended digital interactions for order placements and payments with the relaxed atmosphere of their restaurants. Additionally, they wanted to transform their operational procedures to increase efficiency, reduce waiting times, and ultimately drive revenue growth.
The Challenge: Meeting Multi-Faceted Needs
Byron Burger needed a solution that went beyond a simple point-of-sale system. They sought a holistic engagement mechanism that seamlessly integrated digital convenience into their traditional dining experience. Furthermore, they were keen on leveraging analytics and insights to enhance operational efficiency.
The Sticky Solution: Multi-Dimensional & Adaptive
Sticky provided Byron Burger with a multi-dimensional approach specifically tailored to their diverse needs. The implemented features included automation, text notifications, and NFC-enabled stickers placed on dining tables. These stickers empowered diners to access various options, including ordering, bill splitting, and server assistance.
Dynamic Order and Payment Options
Sticky’s flexible system allowed customers to pay when finished eating and drinking, maintaining a premium restaurant feel without hindering the order process. By simply tapping their smartphone on a table sticker, customers experienced a streamlined and engaging dining experience. Furthermore, order bucketing ensured that all orders for the same table arrived simultaneously, irrespective of when they were placed.
Real-time Analytics
Sticky’s platform facilitated real-time data gathering, enabling Byron Burger to identify customer preferences and peak times. This valuable insight drove effective resource allocation, from staff deployment to stock management. By optimising sales processes and providing personalised customer journeys, Byron Burger enhanced the overall dining experience, boosted ROI, and improved productivity.
Adding Gamification
One standout feature was the integration of gamification into the customer experience. This decision aligned perfectly with Byron Burger’s fun and disruptive brand ethos. Gamification introduced a playful, competitive edge to dining, making each visit more than just a meal – an engaging experience that resonated with the brand’s lively spirit. Customers have embraced this concept, further amplifying their dining experience.
Tangible Benefits
The integration of Sticky’s platform led to smoother operations, freeing up staff to focus on critical areas of customer service. The convenience of Sticky’s platform resulted in faster table turnovers, reduced customer wait times, and an increased average spend per table. Furthermore, the platform’s positive impact on staff and resource allocation further enhanced operational efficiency.
A Statement from Byron Burger
Sticky has been revolutionary for our brand. Its adaptability and depth of features have allowed us to offer an elevated dining experience while making our operations more efficient. The platform is an all-round win for our staff and customers.
The Road Ahead
Sticky and Byron Burger are committed to continually innovating and enhancing both the customer and operational aspects of the dining experience. Future updates and features are already in the pipeline, aimed at setting new benchmarks in digital dining.
Sticky has proven to be much more than a digital platform for Byron Burger; it is a strategic partner that seamlessly aligns with the brand’s disruptive ethos. With tangible benefits across every aspect of the business, from customer engagement to operational efficiency, Sticky has transformed Byron Burger’s dining experience and set the stage for continued success.
