This week in Sticky (5)

First-class video support

In 2006, Google made a $1.65b bet on video and bought YouTube. In 2020, we make the same bet on video by giving you hands down the easiest way to integrate digital video into any physical environment. This is a mind blowing experience:


By choosing a persona, we simplify the dashboard for your specific use cases. For example, if you want to exclusively turn anything into a point of sale, you don't care about writing application logic, so we can hide this part of the dashboard.

This week we made it possible to change your persona at any time, letting you try out different use cases as if you signed up for a new account.

Flow types for rebooking and donation flows

We had an inbound lead on using Sticky for a rebooking experience. It looks like this: a guest books a holiday at your property via, which takes ~20%. The guest has a great time and is likely to come back, but how can you encourage them to book directly?

The answer: Sticky.

This week we introduced 'flow types', language customisations of Stickyretail that make the standard experience make sense for rebookings and charity donations.

Donate money using NFC

Whitelabelling (custom domains) for stickers

Custom domains now apply to all applications and stickers you order from us. This is yet another step towards building direct relationships between people and the places they live.

iOS notification showing a custom domain

There are two caveats:

  • iOS doesn't show subdmains, meaning, for example, shows as
  • Custom domains are limited to our infrastructure and the areas we have a meaningful presence. We'll be adding more in the future and our long-term goal is to support any domain.

Side note from James The high street thrives on direct store-to-consumer relationships. Without these, it becomes commoditised and no better than Amazon. We're making a big bet on independent retailers because they have a character and feel that no marketplace like Amazon could ever demonstrate (and Stickyretail fills the gap on the experience). The greatest threat to the high street's recovery is apps like "loyalty marketplaces" that take away these valuable relationships. The consumer isn't building a relationship with the high street store when they use a marketplace; they're building it with the marketplace itself. The marketplace pits stores against each other and becomes an aggregator with only its own interests. Notice how people always say "I bought it from Amazon", rather than "I bought it from [retailer who sells it via Amazon]"? In other words, marketplaces are not solving the Amazon problem; they're creating it. History always repeats itself in weird ways! That's why our work on whitelabelling is so important: consumers see at every touchpoint, strengthening town brands, not ours. It would seem to make commercial sense to promote our own brand at any cost, but that way we're not helping businesses or towns. We'd be destroying the very vertical we were destined to help. So to anyone thinking about building another "local town marketplace", please don't. Build tools and services to help stores reach their customers directly. Don't commoditise and aggregate; make the choice to build a better future.

There's more!

  • We now show product prices in the "grid-name" view. It turns out price is an important factor in consumers wanting to even view a product. No surprises.
  • Products now support locations like applications and stickers. This makes the booking flow type work.
  • We now syntactically validate your bank details. This is the start of work to help you make less mistakes when something is non-obvious.


  • We fixed the horizontal "stacking" of product images with different widths and heights.
  • We fixed a bad 'auto scroll to top' in Stickyretail which ended up a fight between computer and human.